There are numerous tools bookies utilize to boost their business. We’ve discussed some of them in past articles that you should read through later, but today we’re going to talk about social media.
If you’re looking to expand your local presence, the logical step is to start looking online. There are millions of sports bettors online and one of the most effective ways to find them is on social media.
Sure, you could spend $XXXX/month advertising your sportsbook on betting forums, but if you’re a small bookie you likely don’t have that type of budget, plus advertising is never guaranteed.
One great way to market your sportsbook for free is through social media.
Best Social Media Sites for Bookies
There are the best social media websites to utilize as a bookie:
• Instagram: Who doesn’t use Instagram? While the platform isn’t ideal for marketing, it’s still important to become active on IG to gain brand exposure. Individual posts on InstaGram aren’t allowed to contain links, but your profile page can link to your sportsbook.
• Twitter: There are a lot of sports bettors on Twitter. In fact, a lot of bookies use the platform as well to ensure followers know about ongoing bonuses/promotions and news. If you use content marketing than Twitter is a great way to get eyes on your content.
• Telegram: One of the newer social media sites to utilize is Telegram. You can create a group for your existing clients to make it simple to communicate with everyone. You can also look to market your sportsbook in other groups that are targeting sports bettors.
Instagram and Twitter are the best social media sites to utilize as a bookie. I would spend time on these two sites building a community of followers and building brand exposure.
Facebook isn’t ideal and there’s a good chance your page could be shutdown at anytime. Facebook doesn’t allow bookies to market on the platform, so don’t bother wasting your time.
When you’re using social media as a bookie you need to be aware of your goals. You’re main goal is to find more players, but you can also use social media to communicate with your existing players.
There are some things you shouldn’t do as a bookie on social media too. One example is you should never post betting tips. You’re the bookie and it’s not your place to provide tips. It’s also important to never post about anything unrelated to your sportsbook business.
If you’re looking for some ways to promote your page, I recommend contests. You can set-up simple contests and offer the winner/s a free bet at your sportsbook. The cost is miniscule and while you’ll mainly have freerollers engage in the contest, it does help get you followers and brand exposure.
Bookies have lots of tools to boost their business and they need to utilize them all. Don’t allow your social media marketing to go unattended. The more consistent you are, the better your results.